Pretoria · South Africa · Est. 2021

We build companies that make African innovation impossible to ignore.

TEAM AF (PTY) LTD is a venture studio: we design products, launch ventures, operate businesses and back social impact — from Pretoria into the Sub-Saharan market and beyond.

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South Africa
United Kingdom
United States
Dubai
China
Japan

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Venture StudioProduct InnovationTechnology CompanyCreative AgencyAI ConsultancyInvestment PlatformSocial ImpactVenture StudioProduct InnovationTechnology CompanyCreative AgencyAI ConsultancyInvestment PlatformSocial Impact

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Companies in the ecosystem

2021

Studio founded

Service disciplines

The ecosystem

Three companies. One operating system.

TEAM AF builds, operates and supports ventures, partnerships and community initiatives across technology, social impact, luxury retail and collector cars.

Luxury retail · Cigars, coffee & S.T. Dupont

Copa Habana

Premium cigars, specialty coffee and S.T. Dupont luxury accessories across six Gauteng destinations.

Stores: 6 in Gauteng
House brand: S.T. Dupont, est. 1872
Categories: Cigars · Coffee · Accessories

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Classic & collector cars

AVS LTD

Brokerage, sourcing, consignment and worldwide export of classic and collector vehicles.

Focus: Classic & collector
Reach: Worldwide export
Model: Brokerage & consignment

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Venture studio · Digital innovation

TEAM AF

The studio itself: product design, AI consulting, digital transformation and B2B technology trade.

Founded: 2021
HQ: Pretoria, Gauteng
Team: 1–10 (+40% YoY)

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How it connects

One studio. A chain of companies, products and impact.

Every venture in the ecosystem is downstream of the same operating model — build, operate, support, repeat.

01
TEAM AF
The studio
02
Creates companies
Venture building from inside the studio
03
Supports Youth Disability Talk Out
Technology, accessibility and platform
04
Works with Copa Habana
Brand, digital and retail commerce
05
Owns and operates AVS
Classic and collector car division
06
Develops AI products
Applied AI for operators
07
Creates mobility solutions
Data and autonomy work
08
Creates educational platforms
Accessible, adaptive learning

Capabilities

What the studio does

Eleven disciplines, deployed as one team — from first sketch to operating business.

Product Design

Discovery, systems design and shippable product from first principles.

AI Consulting

Applied AI strategy, tooling and adoption for operators, not demos.

Digital Transformation

Re-platforming operations, data and customer journeys end to end.

Growth Strategy

Positioning, funnels, analytics and compounding acquisition systems.

Brand Identity

Naming, visual systems and the story that makes a venture legible.

Software Development

Web, mobile and platform engineering with production discipline.

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Story

How we got here

2016
The practice begins
Product development, UX/UI, AI, Web3 and civil infrastructure work across global freelance engagements.
2021
A Reason To Feel founded
The studio is founded in Pretoria, Gauteng as a digital innovation practice.
2025
Provides support to YDTO
Accessibility design work with Youth Disability Talk Out; inclusive LMS courses designed and launched.
2025
TEAM AF
The studio becomes TEAM AF and formalises B2B technology trade operations for the Sub-Saharan market.
2026
CTO appointment
Founder appointed Chief Technology Officer and Director (advisory) at Youth Disability Talk Out.

Selected work

Portfolio

Social impact · Accessible learning

Youth Disability Talk Out

An independent NPC changing how disability is discussed in South Africa — using interactive courses and accessible e-learning to centre lived experiences, not just awareness campaigns.

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Luxury retail · Commerce