Venture building
Founding, operating and scaling companies from inside the studio.
Venture studio · Digital innovation
TEAM AF
The studio itself: product design, AI consulting, digital transformation and B2B technology trade.
TEAM AF (formerly A Reason To Feel) is a digital innovation studio founded in 2021 and headquartered in Pretoria, Gauteng. It focuses on technology built with a sense of data and reason.
The studio operates as a venture studio: it builds and operates its own companies, partners with founders and organisations, and runs B2B technology trade operations across the Sub-Saharan market.
At a glance
- Founded
- 2021
- HQ
- Pretoria, Gauteng
- Team
- 1–10 (+40% YoY)
- Relationship to TEAM AF
- The parent studio that creates, operates and supports every venture in the ecosystem.
What it offers
Divisions and services
Product & AI
Product design, AI consulting and applied machine learning for operators.
B2B trade
Technology trade operations across the Sub-Saharan market.
Brand & growth
Brand identity, growth strategy and digital transformation programmes.
Have something worth building?
Tell us what you are trying to launch, fix or scale. We will tell you honestly whether we are the right studio for it.